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사용자 삽입 이미지

Sub Title : A Reporter’s View on One-Person Media

How would a reporter from traditional news company thinks about the situation treathening their dominant area in news gathering? Choi has a lot of opinions about one-person media and through a lot of experience in the academic from he also listens to what citizen thinks. It seemed like he has some solutions to this matter. The Hanyang Journal asked how he thinks.

Q What is your perspective on personal reporters and online journalism that took place in the recent candlelight vigil? We would appreciate it if you explain this question related to the characteristics of the candlelight vigil.

A In the recent candlelight vigil, it is being evaluated not as a political purpose but as a group-gathering who realized the problem in the current situation.

In other words, people who had interest in a certain issue gathered in one place to express their thoughts and feelings. Thus, this event is not a completely new. Simply the stage changed but discussing one’s opinion with others in an offline environment can be often seen.

For example, there is not much difference between that and chit-chatting about a certain movie or famous celebrity with friends and families. However, this gathering has been an uprising problem or a limited field of common hobby, prevalence, or preference. The recent candlelight vigil due to US beef negotiations and personal reporters has focused on public issues, which is what “journalism” is all about.

They supervised “power” and pointed out problems. Not only that but they reported scenes or imaged that the mass media did not cover or distorted. Their characteristics were absolutely alternative reporters. They have formed a network by diversely distributing their personal contents. It has nearly been a “Network Journalism”.

Q Why do you think the press does not see this in a positive way? If this whole situation is seen in the journalism point of view, isn’t reporting more quickly in a variety of angles and reporting more in quantity suppose to be appropriate? (like the issue on distributing the video clip of riot police’s excessive force)

A Basically, it originates from their dual attitude towards one person media.

First of all, the press accommodates these facts. In the media websites, they have made a UCC channel tempting them. And in some articles, their contents and opinions are introduced. And in another perspective, they say that personal reporters are always not prepared enough, emotional, and impromptu, saying they are dangerous. Thus, the press does not rely on their work and devalues their content.

However, in some cases, the press is taking in the personal reporter’s reference as reliable content. In some newspapers during the candlelight vigil, they modified some of their tone. In the commercial boycott, they proved that they have the power. In one way, they said that people needed to get together whereas in another way, they needed to control the people so that they do not grow too big. In other words, the press is not aware of the characteristics of the internet platform.

For example, even though they have a certain tone in the newspaper, they need to have a different strategy in be able to manage all the different opinions in the internet version.

Q In order for personal reporters to grow, what kind of effort is required?

A For personal reporters to grow, firstly, complete content is necessary. It is difficult to gather news sources on the spot but high quality content is necessary to deliver precise information. Incomplete articles by personal reporters will hold back the possible development of personal reporters.

Secondly, reliable information needs to be guaranteed. The content of individual uploads need to be clear from any fault in morality. Thirdly, various opinions need to be formed. There has been recently a conflict between the CEO Oh Yeon-ho of OhmyNews and few portal application in the blogs. It was whether the blogs under portal sites can continue to exist. Portal sites are commercial business and Oh’s opinion is persuasive in a way that blogs cannot stand neutral on public issues. A platform that collects different opinions needs to be updated constantly. Besides this case, personal reporters’ identity needs to be organized.

Blogs have the characteristic of being able to upload one’s opinion freely, but it does not fit the media’s characteristics if single opinion repeats itself. There is not always a must for blogs to present current events or public issues but it needs to prove what the contents are and whether it is presented in a uniformed way. This is the way personal reports can develop into a responsible medium and be reliable.

Q What does it mean by amateur press being the professional press and is it possible for online journalist to become a professional one?

A OhmyNews is organized with citizen reporters and they are developing into a press. Few influential bloggers act as professional reporters. The problem is that in order for amateur journalists like blogs to grow, our society needs a mature attitude toward the new voices of these people.

For example, for citizen journalism to stabilize, previous media and pre-existing press need to cooperate. Their voices need to be acknowledged. In addition, social interest is necessary. Education in journalism is required. There may be some groups who want to avoid certain public issues to be brought out in the open. There may be attempts to limit uncontrollable networks.

This can by the future conflict that might arise. What is important is that not only bloggers but also our society’s journalist need to have rational wisdom to guide amatured medium.

사용자 삽입 이미지

Q What positive effect do press groups such as the personal reporters and online journalism have in democracy?

A Firstly, it has an optimistic view of being able to present a social minority’s voice. Secondly, issues the press cannot deal with can rise. Thirdly, they have actual effect such as criticizing, observing, etc. on various fields. But, imprecise information or emotionally over-reacting to some issues can be put out. However, the network has the ability to regenerate or elaborate on good contents whereas dropping bad ones. And a variety of gate-keeping (recommendation, reports, etc.) systems is crucial in allowing it. Networks that are run by collective intelligence can present a dramatic online journalism for its positive characteristics.

Q We would be grateful for you to advise the way college students need to think about these press groups.

A College students are learning students. They need to be able to focus on learning. They should not have pride and prejudice just because they can apply networks or have the ability to apply new techniques. They need to produce new information in that sense. They need a courteous attitude such as “I think this is this, I think that is that, do you have any other ideas?”

And they should not simply imitate professional reporters or intellectuals. Generic imitation is seen as a deception. A college student-like vision is essential. Because they are college students, they can have different perspectives and content.

For example, it may be good to say historical facts related to whether 60th anniversary of the foundation is correct or not but it is better to express college student’s viewpoint.

College students need to approach the internet public opinion as a way to learning something in it. Having a biased, emotional perspective on a certain theory is not right. It would be better to see things after taking a step back on an issue and in an unbiased way. Other advice I can give is that a historical vision is necessary. Not only seeing things in the short term but visualizing things for the society’s future or our nation’s future is taking one step ahead.

Q For personal reporters and online journalists to stand up for themselves, what is needed for them to do?

A Firstly, for online journalists, they need to be capable of storytelling through the multi-media. Simply writing articles are good but they need to know what is the most effective way is for them to effectively express their news. That can be done by one minute video clip, tables or images, and photos. Flash media is also good. What is important in a new story is that not only taking effect of online characteristics of the media but managing content that can bring up as many people who sympathizes the content. Secondly, it needs to be mutual. Communication needs to exist endlessly. Analyzing one’s own theory without any gain of sympathy from others, it is unnecessary.

Thirdly, the content needs to be managed continuously. Re-reporting news, revising other’s opinion and questions is necessary. Lastly, challenge is crucial. An online journalist’s path is rough. They may become miserable by social prejudice, neglected by the press or intellectuals.

But they need to keep trying. They need to experience as much as they can. Even though online journalist’s work may be incomplete, they need to realize that it is a new form of media is under the process of a whole new communication.

- Translated by Song Jae-yoon
- Source : Hanyang Univ. Hanyang Journal. September 2008
- Image Linked

- Reference In Cover Story Page ;

In America, a situation occurred when a power blogger influences more readers than big newspaper sites. As a solution to this problem Choi Jin-soon, a reporter for the Korea Economic Daily said, “Social concern on this matter should be widened. Journalism education programs need to be extended and a conflict may occur among the groups which have opposing sides. But the important thing is that we need social awareness to mature.”

There is discrimination between the traditional and citizen media. Reporter Choi Jin-soon said, “The traditional media needs to find mutualism with the one-person media. The criticism and disbelief against traditional media should be revised through reporters in deep consideration. They have to admit the fact that this mutualism would lead them to a new development power.”

Choi Jin-soon said, “College students are learning. They need to have more yearning for learning. They should not be self-esteemed. They should take it as relief that they can create new content that is different from other points of view because they are college students.”


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글로벌 미디어, 한국시장 공략 전망

뉴미디어 2007/11/28 13:41 Posted by 수레바퀴


한국 시장에 세계적인 미디어 기업들이 대표 브랜드를 내세우며 서비스를 쏟아낼 예정이다. 글로벌 기업들은 검색, 동영상 콘텐츠 분야까지 시장 진입을 노리고 있어 국내 인터넷 미디어와의 불꽃 튀는 경쟁이 예고된다.

구글에 이어 마이크로소프트는 검색 분야에 공을 들여 왔고 최근에는 소셜 네트워크 서비스(Social Network Service)가 중요한 테마로 등장하고 있다. 또 동영상 등 이용자제작콘텐츠(User Created Contents)의 세계적 맹주들이 호시탐탐 기회를 보고 있다. 지난 해부터 UCC를 비롯 웹2.0 화두 안에서 새로운 전략 수립에 부심한 국내 기업들로서는 아연 긴장할만한 상황이다.

현재 국내 시장의 문을 두드리고 있는 기업과 그 서비스는 뉴스코퍼레이션의 마이스페이스닷컴(myspace.com), 구글의 유튜브, 린든랩(Linden Lab)의 ‘세컨드라이프(Second Life)’, 엔트로피아 유니버스(Entropia Universe) 등 글로벌 기업들이 총 망라돼 있다.

마니아 층이 많은 ‘세컨드라이프’의 경우 정식 서비스 오픈일만 기다리고 있다. ‘세컨드라이프’는 지난 2003년 미국의 ‘린든랩’이 가상 공간에 이용자의 분신을 두고 취미, 경제활동을 할 수 있도록 설계한 가상 현실 서비스로 국내에서는 온라인 게임업체 ‘티엔터테인먼트’와 서비스 대행 계약을 맺고 서비스 본격화에 나섰다.

이 서비스는 이용자들이 가상 세계에 들어가 실제 달러로 교환 가능한 가상 화폐인 ‘린든 달러’를 사용하는 것이 줄거리다. 지난해만 상거래 규모가 810억 달러에 이를 정도로 인기를 모으고 있다. 자신이 창조한 캐릭터가 활동하는 가상공간의 정교함과 치밀한 시나리오가 타의 추종을 불허한다는 평이다. 

세컨드라이프가 게임인지, 커뮤니티인지 명확한 해석을 하지 못하고 있는 사이 3차원 그래픽으로 구현한 가상 현실 서비스에 대해 국내의 이용자들 사이에 호기심과 기대치가 커진 것은 사실이다. 2차원에서 3차원으로 이행되는 컴퓨터 사용환경과 온라인 커뮤니티의 진화를 기대해온 이용자 정서와 맞아 떨어진 것이다. 

린드랩은 올해 초반 국내에서 진행된 시범 서비스 부진에도 불구하고 미국, 유럽, 일본에 이어 가상 현실화의 타깃으로 한국을 고집했다. 새로운 플랫폼이 속속 실험되고 있고 IT 환경이 어느 곳보다 앞서 있어 세컨드라이프의 테스트베드로 안성맞춤이라는 판단 때문이다.

이 서비스의 정식 오픈에 앞서 방한한 필립 로즈데일 사장도 “이용자가 원하는 가치를 충족시키는 전략을 갖고 있다”면서 “오픈 소스를 활용해 휴대폰에도 탑재하는 등의 후속 작업도 추진할 것”이라는 포부를 밝혔다.

세컨드라이프는 일단 사행성 게임을 금지하는 국내 실정법을 준수하고 이용자 기호에 맞는 서비스와 콘텐츠를 추가하며 자리잡기에 나선다. 한국형 아바타 출시, 사용자 입력장치(인터페이스)를 제공하고 게임, 음반, 연예인 등 엔터테인먼트 콘텐츠를 대폭 유치키로 한 것도 그런 맥락이다.

그러나 가상공간 거주자들에 의해 창조되는 것을 실제 소유하고 거래하는 행위가 확산될 경우 적잖은 사회적 논란을 피하기 어려울 것으로 보인다. 또 세컨드라이프를 구동하는 데에는 많은 용량이 소모되고 이에 따라 전체적으로 느린 속도가 불편한 것은 풀어야 할 과제다. 특히 별다른 창조적 서비스도 없고 전세계 동시 접속자 수가 고작 15만명이 전부라는 현실도 부담이다.

미국판 ‘싸이월드’로 평가받는 마이스페이스의 경우도 한국 시장 진출을 눈앞에 두고 있다. 늦어도 내년 초에는 2,000만명의 회원을 보유한 한국의 싸이월드와 한판 일전을 벌일 채비로 한국어 버전 개발을 마무리 중이다. 아시아에서는 호주, 일본, 뉴질랜드에 이어 네 번째다.

마이스페이스는 세계 1위의 소셜네트워킹 서비스(SNS)로 회원만 1억1,000만명으로 추정되는 거대한 웹2.0형 커뮤니티다. 북미 유럽의 젊은 세대를 사로잡고 있는 마이스페이스의 경우 친구 사귀기부터 공부, 취미 공유는 물론이고 세계 각지의 유명 인사들과 사교의 장으로 확장되고 있다.

미국에서 유사 서비스인 ‘페이스북’의 추격을 피해 글로벌 마케팅으로 전환한 마이스페이스 배후에는 얼마전 월스트리트저널을 인수해 화제가 됐던 미디어 제왕 루퍼트 머독이 버티고 있다. 머독은 2005년 마이스페이스를 품에 안으며 새로운 야심을 숨기지 않았다. 유력 미디어들을 속속 끌어 들이며 승승장구해온 뉴스코퍼레이션은 인터넷을 통한 시장 확대에 심혈을 기울이고 있는 모양새다.

이미 지난해 소프트뱅크와 손잡고 마이스페이스를 일본에 선보인 것도 PC에서 휴대폰, 그리고 전체 미디어로 그 영역을 확대해 아시아 미디어 시장을 공략하려는 의도가 담겨 있다. 중국은 시장의 잠재력이 높고, 한국은 모바일 및 유무선 인터넷 환경이 탁월하다.

마이스페이스는 따라서 국내 시장 진입을 서두르는 글로벌 기업들은 차별적인 전문 서비스에 승부수를 건다는 방침이다. 마이스페이스는 전 세계 사람들과 인맥을 형성할 수 있고 문화 트렌드를 공유하는 라이프스타일형 서비스라는 것을 강조하는 식이다.

사용자 삽입 이미지

<글로벌 서비스 국내 진출 현황과 특징>

야후!코리아의 경우는 지난 6월 온라인 사진 공유 커뮤니티 서비스인 `플리커`를 국내에 선보였다. 2005년 3월 야후가 인수한 플리커는 이용자들이 사진에 태그(꼬리표)를 달아 비슷한 주제별로 쉽게 이미지를 저장하고 공유할 수 있는 세계적인 사진 공유 서비스다. 플리커와 같은 글로벌 커뮤니티는 UCC의 역동성이 큰 한국 이용자들로서는 호감이 갈 수밖에 없는 프리미엄을 안고 있다.

여기에 스웨덴의 소셜 네트워크 서비스인 ‘엔트로피아 유니버스’도 국내 진출에 적극성을 띠고 있다. 엔트로피아 유니버스는 유럽판 세컨드 라이프로 가상 우주를 배경으로 경제행위가 이뤄지는 서비스다. 이를 운영하는 ‘마인드아크’사는 국내 파트너사와 함께 서비스를 오픈할 계획이다. 여기에는 국내 포털사이트가 합류하지 않겠느냐는 추측이 잇따르고 있다.

구글의 경우 최근까지 국내 신문사들과 ‘애드 센스’ 프로그램을 통한 온라인 광고 비즈니스 확장을 논의하고 있다. 내친 김에 동영상 커뮤니티인 유튜브 한국어판도 내놓을 예정이다. 지난해 10월 16억5,000만 달러를 내고 유튜브를 인수한 구글은 한글판 초기 화면에 VOD방식의 동영상 채널을 서비스하는 형식으로 준비 중인 것으로 알려졌다. 

또 저작권 및 초상권이 확보된 인기 동영상 콘텐츠와 이를 기반으로 한 새로운 광고 수익모델을 추진할 방침이다. 2005년 정식 서비스를 시작한 이후 하루 평균 페이지뷰가 1억 건을 상회하고 있는 글로벌 서비스가 오픈할 경우 국내 동영상 전문 포털인 판도라TV나 다음, 네이버 등은 물론이고 다량의 영상 콘텐츠 확보전에 나선 방송통신 업계에 영향을 미칠 것으로 보인다.

이 경우 국내 시장 점유율이 높은 네이버보다는 다음, SK커뮤니케이션즈, 야후 등이 타격을 받지 않겠느냐는 성급한 분석까지 나오고 있다. 사용 편이성이 우수하고 글로벌 트렌드를 한 눈에 볼 수 있다는 장점이 명확하기 때문이다.

더구나 네이버의 지식검색과 싸이월드가 주춤거리며 이용자들의 새로운 욕구를 반영하지 못한다는 불만도 늘어나는 추세다. 여기에는 국내 인터넷 업계가 다양한 소셜 네트워크 서비스를 창안하지 못하고 천편 일률적인 인터넷 생태계에 안주하고 있다는 비판적 성찰이 자리잡고 있다. 

하지만 아무리 글로벌 기업의 서비스라더라도 차별적 콘텐츠가 풍부하지 않을 경우 단순히 브랜드 명성만으로는 시장 안착이 어려울 것이라는 데 공감대가 형성되고 있다. 지금까지 글로벌 인터넷 미디어 기업의 국내 진입이 현지화 전략 미흡으로 실패한 것을 교훈으로 삼아야 한다는 목소리가 높다.

현재 거론되고 있는 몇몇 서비스들도 변죽만 요란할 뿐 제대로 된 시장 분석에 기초하지 않고 있다는 지적도 많다. 특히 국내의 웹2.0형 서비스들이 아직 성장세를 구가하지 못하고 있는 것은 곰씹어 봐야 할 대목이다. 대중적으로 큰 사랑을 받는 웹2.0 서비스가 크게 부족한 것은 네이버 등 일부 포털사이트가 모든 서비스와 트렌드를 장악하고 있는 환경도 한 요인이다.

한 포털사이트 관계자는 “글로벌 기업이 국내에 들어온다는 것은 시장규모를 키울 수 있는 절호의 기회”라면서도 “한국 이용자들의 기호를 맞출 수 있는 서비스를 만들어 내지 못한다면 실패할 수밖에 없을 것”이라고 전망했다.

즉, 현재까지 국내 기업들이 기존에 구축한 인터넷 서비스의 시장 장악력이 월등하고 장벽이 높아 낙관하고 있는 분위기이다. 다만 글로벌 기업들의 서비스 철학과 파괴력을 감안, 국내 미디어 기업도 보다 개방적인 서비스 정책을 취해야 한다는 조언도 나오고 있어 그 대응 수위가 주목된다.

이미 시장은 웹2.0형 서비스를 둘러싼 M&A가 치열한 상황이다. 10월말 마이크로소프트는 페이스북 지분을 인수하면서 지난해 구글이 뉴스코퍼레이션 소유의 마이스페이스와 온라인 광고 제휴를 한 데 대한 대응 수순을 밟았다. 구글은 한 걸음 더 나아가 특정 사이트에 가입하지 않고도 교류할 수 있는 이른바 오픈소셜(OpenSocial) 네트워킹 사이트를 개설할 방침이다.

여기에 구글은 다양한 어플리케이션이 들어간 구글폰 출시를 추진하고 있다. 포터블 디바이스(Portable Device)에는 네트워크 서비스를 탑재하고 광고와 커머셜을 접목하는 것이 핵심이다. 자연히 충성도 높은 커뮤니티는 긍정적인 기반이다.

특히 한국 시장은 이동통신 가입자 수 4,000만명을 보유하고 있고 인프라가 훌륭하게 갖춰진 매력적인 시장이다. 모바일을 통한 신규 비즈니스 창출을 노리는 미디어 기업들에겐 의미가 남다르다. 좋은 콘텐츠와 커뮤니티만 있다면 어떤 비즈니스도 가능한 공간이 될 수 있기 때문이다.

글로벌 기업들은 일단 서비스 추이를 지켜 보다가 모바일, 와이브로, IPTV 등 보다 다양한 플랫폼으로 전략을 수정할 가능성이 있다. 예를 들면 이동통신 사업자들과 검색, 커뮤니티, UCC 형태의 서비스에서 손을 잡거나 콘텐츠를 상호 제휴하는 형식이다.

이럴 경우 플랫폼 사업자들과 여러 가지 제휴 프로그램이 나올 수 있고, 광고 비즈니스가 중요한 축을 형성할 것으로 보인다. 또 글로벌 기업들은 적극적으로 국내 기업 인수에 나설 수도 있다.

앞으로 이들 서비스의 본격화 국면에서 세계적 미디어 기업들이 이용자들과 어떻게 소통하느냐도 관심사이지만 자본력을 앞세운 M&A 보따리가 풀려질 시기와 그 대상은 핫 이슈가 될 것으로 보인다.

덧글. 이 글은 미래미디어연구소의 <미디어퓨처> 12월호에 게재된 글입니다. 11월 초에 작성된 글임을 감안하시기 바랍니다.

덧글. 이미지는 '세컨드라이프' 초기화면 캡쳐.






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Online_journalism 2006/10/04 09:31 Posted by 수레바퀴

Your Guide to Citizen Journalism

 

From time to time, I’ll give an overview of one broad MediaShift topic, annotated with online resources and plenty of tips. The idea is to help you understand the topic, learn the jargon, and hopefully consider trying it out — even if it’s all new to you. I’ve already covered blogging and RSS feeds; this week I’ll look at citizen journalism.

What is Citizen Journalism?

The idea behind citizen journalism is that people without professional journalism training can use the tools of modern technology and the global distribution of the Internet to create, augment or fact-check media on their own or in collaboration with others. For example, you might write about a city council meeting on your blog or in an online forum. Or you could fact-check a newspaper article from the mainstream media and point out factual errors or bias on your blog. Or you might snap a digital photo of a newsworthy event happening in your town and post it online. Or you might videotape a similar event and post it on a site such as YouTube .

 

All these might be considered acts of journalism, even if they don’t go beyond simple observation at the scene of an important event. Because of the wide dispersion of so many excellent tools for capturing live events — from tiny digital cameras to videophones — the average citizen can now make news and distribute it globally, an act that was once the province of established journalists and media companies.

 

There is some controversy over the term citizen journalism, because many professional journalists believe that only a trained journalist can understand the rigors and ethics involved in reporting the news. And conversely, there are many trained journalists who practice what might be considered citizen journalism by writing their own blogs or commentary online outside of the traditional journalism hierarchy. (See more on this in the Terminology section below).

 

One of the main concepts behind citizen journalism is that mainstream media reporters and producers are not the exclusive center of knowledge on a subject — the audience knows more collectively than the reporter alone. Now, many of these Big Media outlets are trying to harness the knowledge of their audience either through comments at the end of stories they post online or by creating citizen journalist databases of contributors or sources for stories.

You probably know the expression, “If you look in the dictionary for such-and-such definition, you should see a picture of so-and-so.” Well, if you look in the dictionary for the term citizen journalism, you should see a picture of Dan Gillmor, who’s pictured above. Gillmor wrote the first blog at a newspaper website, while he was a technology columnist at the San Jose Mercury News; wrote the seminal book, We the Media on the subject of grassroots media; and now runs the Center for Citizen Media , a joint project of the Graduate School of Journalism at UC Berkeley and Harvard’s Berkman Center for Internet & Society.

History

In “We the Media,” Gillmor traces the roots of citizen journalism to the founding of the United States in the 18th century, when pamphleteers such as Thomas Paine and the anonymous authors of the Federalist Papers gained prominence by printing their own publications. Further advances such as the postal system — and its discount rates for newspapers — along with the telegraph and telephone helped people distribute news more widely.

In the modern era, video footage of the assassination of President John F. Kennedy in the ’60s and footage of police beating Rodney King in Los Angeles in the ’80s were both captured by citizens on the scene. Plus, the rise of talk radio and even the D.I.Y. stylings of cable access TV and ‘zines gave average folks the chance to share their views with a much larger audience. In newspapers, there were letters to the editor and op-ed pieces submitted by citizens, while pirate radio stations hit the airwaves without the permission of the FCC. The advent of desktop publishing in the late ’80s allowed everyone to design and print out their own publications, but distribution was still limited.

 

With the rise of the World Wide Web in the ’90s, anyone could set up a personal home page to share their thoughts with the world. Chris Anderson, a doctoral student at Columbia University, wrote a useful timeline for citizen journalism that includes the advent of personal websites as well as the launch of the Indymedia site in 1999 after the WTO protests in Seattle that year. At Indymedia, anyone can share photos, text and video with other activists and the world.

 

Also in the ’90s, NYU journalism professor Jay Rosen helped spearhead the public journalism or civic journalism movement, focused on getting mainstream reporters to serve the public. But right as that movement started to fade, the citizen journalism meme caught on after the 9/11 terrorist attacks in the U.S.

 

At that time in 2001, the earliest weblogs were more focused on reacting to the news and were written and read by a tech-savvy audience. But after 9/11, many ordinary citizens became on-the-spot witnesses to the attacks and their stories and images became a major part of the story. Popular libertarian political blogger Glenn Reynolds (pictured here), who writes Instapundit , rose to great influence in the charged atmosphere after 9/11.

 

Other important milestones in the recent history of citizen journalism include eyewitness bloggers in Iraq such as Salam Pax giving stunningly detailed early accounts of the war. Plus, at the 2004 U.S. political conventions, bloggers were given press passes for the first time. Later, in 2005, the earliest photos on the scene of the London bombings on July 7 were taken by ordinary citizens with their cameraphones. Mainstream media sites run by the BBC and MSNBC accepted photos, video and text reports — a practice that continues to this day among many major broadcasters.

 

Citizen journalists and bloggers also helped in the worldwide reaction and relief efforts to the tsunami and flooding in Southeast Asia in late 2004 and to damage wrought by hurricanes Katrina and Rita in the U.S. in 2005.

 

Eventually, it wasn’t just Average Joe citizens running blogs and independent media sites online. Big-time entrepreneur billionaire Mark Cuban ran his own blog to share his viewpoints directly to the public, and celebrities helped put the group blog Huffington Post on the map — leading to a similar effort in the UK by the Guardian, Comment Is Free .

Terminology

The terms citizen journalism and citizen journalist are not popular among traditional journalists or even the people who are doing citizen journalism at the ground level because they are imprecise definitions. Aren’t professional journalists citizens as well? What if you’re an illegal alien and not really a citizen — does that invalidate your work?

 

The New West website has chosen to use the term “Unfiltered” for its citizen journalism contributions, and runs the following instructions for people to contribute: “Don’t let the ‘citizen journalism’ title scare you. Your post doesn’t have to be a structured article. It can be a rant, a rave, a rhyme, a short comment, a novel — anything you feel like writing. We just want to hear what’s on your mind.”

 

Other media thinkers have suggested alternate terms for citizen journalism. Here’s a list of some of those terms, with links to definitions or arguments for their use:

 

grassroots journalism

networked journalism

open source journalism

citizen media

participatory journalism

hyperlocal journalism

bottom-up journalism [check question #6]

stand-alone journalism

distributed journalism

 

Max Kalehoff, an executive at Nielsen BuzzMetrics, wrote this comment on Jeff Jarvis’ BuzzMachine blog on a post about changing the term citizen journalism to networked journalism:

Why not just call journalism “journalism” — a word the citizens, amateurs, networks, distributors and professionals can understand? Journalism can be “practiced” in all sorts of ways, and by virtually anyone. You don’t even have to be a citizen or a professional; you could be a foreigner, or even an alien from outer space. But I do agree with your overall beat: journalism is not some exclusive club; it’s something that takes many forms, including all the ones you describe.

Ad Hoc Examples

When a traditional media outlet covers a story, the editor usually assigns the story to a reporter, the reporter does the work and turns in a story that gets edited and published. But in the case of ad hoc citizen journalism, a blogger or observer might see something happening that’s newsworthy and bring it to the attention of the blogosphere or the online public. As more people uncover facts and work together, the story can snowball without a guiding editor and produce interesting results — leading to the mainstream media finally covering it and giving it wider exposure.

 

Here are some older and newer examples of ad hoc citizen journalism:

> Trent Lott resigns as majority leader of the U.S. Senate in December 2002 after blogs keep up pressure over a racist remark he made.

> Conservative bloggers helped discredit documents related to President Bush’s National Guard service used in an episode of “60 Minutes II” in 2004. This became known as Rathergate.

> Various people worked together online to help identify the star of the Lonelygirl15 videos on YouTube as a New Zealand actress.

> A former Lockheed Martin engineer takes his story about security flaws with Coast Guard ships straight to YouTube after the mainstream media ignored his entreaties. Later, the Washington Post wrote about it .

Big Media and Hybrid Examples

While you might think that citizen media is only the province of people outside the mainstream media, that’s not remotely the case. In fact, one of the pioneering efforts in citizen journalism was the OhMyNews site in South Korea, launched in early 2000, which has become a popular mainstream news source in that Asian country. The site is a hybrid of professionally reported and citizen reported stories, with citizen journalists being paid small sums for the more popular work they do.

 

Mainstream newspaper publishers have created some of the more viable citizen media sites, from the Northwest Voice in Bakersfield, Calif., to the series of Your Hub sites out of Denver. Plus, Minnesota Public Radio has built a database of citizen contributors to help give reporters a more informed view of society with a project called Public Insight Journalism .

More hybrid projects have launched recently or are in the works, where paid professional editors, reporters or “network wranglers” help shape the story ideas while interested citizen journalists help do the research and dig up facts they know locally. Liberal political blogger Josh Marshall has launched one such effort called TPMmuckraker , and various groups collaborated on the recent Exposing Earmarks project to help reform “pork” add-ons to spending bills before the U.S. Congress.

 

Though many old-school journalists have been wary about the power wielded by citizen journalists, some of the more enlightened members of the journalism elite are starting to catch on. Kenneth Neil Cukier, a technology correspondent for The Economist in London, told the OpenBusiness blog these eye-opening thoughts on citizen journalists:

I acknowledge the problems but welcome the development of the ‘amateur journalist,’ akin to the ‘gentleman scientist’ of the 18th century, which did so much to advance knowledge. I believe journalism is undergoing its ‘reformational moment.’ By that I mean that the Internet is affecting journalism just as the printing press affected the Church — people are bypassing the sacrosanct authority of the journalist in the same way as Luther asserted that individuals could have a direct relationship with God without the intermediary of the priest. The Internet has disintermediated middlemen in other industries, why should journalism be immune?

The tools of broadcast media have gone from owning paper mills, presses, million-dollar transmitters and broadcast licenses, to having a cheap PC or a mobile phone in one’s pocket. That gives everyone the ability to have a direct rapport with the news as either a consumer or a producer, instantaneously. This is like the advent of literacy: it threatened elites and sometimes created problems. But it empowered individuals and led to a far better world. The new literacy from digital media will do the same, even as it creates new problems. Ultimately, I believe it is a positive thing for journalism, because it enables something journalism has lacked: competition from the very public we serve.

Resources

To learn more about citizen journalism, check out the following websites, articles and blogs:

We Media Report for The Media Center at the American Press Institute

We the Media book by Dan Gillmor

Citizen journalism definition at Wikipedia

CyberJournalist.net’s List of Citizen Media Initiatives

The New Voices: Hyperlocal Citizen Media Sites Want You (to Write)! at OJR

The 11 Layers of Citizen Journalism by Steve Outing

What You Had to Say About Citizen Journalism by Steve Outing

Tools for Citizen Journalists

Citizen Media Cookbook by Hartsville Today [PDF file; requires Acrobat Reader]

How to Report a News Story Online by OJR

Center for Citizen Media

J-Lab: The Institute for Interactive Journalism

PJNet

A few prominent citizen media sites:

NowPublic

OurMedia

Backfence

TexasGigs

NewAssignment.net

 

As with all citizen media projects, this Guide will continue to be updated with your helpful input. If you’d like to add more resources to this list, or share your thoughts about citizen journalism in general, please do so in the comments below.

[Photo of Glenn Reynolds by JD Lasica .]

 

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